Relevant

So, if you have to tell people you're relevant do you automatically cease being relevant?
:-) j/k...or am I?
One of my core values is relevance, I think it's very important to be culturally relevant (and relevant in other ways too). It may have something to do with my growing up in another cultural and studying cross-cultural ministry in school. It makes tons of sense to anyone for a missionary to be relevant to the culture they are ministering in, but the same applies to us wherever we are or else our message will not be understood.